The 24th WOF Wenzhou International Optical Fair (WOF | Wenzhou) will be held in Wenzhou from May 8th to 10th, 2026. As one of the most important professional exhibitions in China’s eyewear industry, this year’s fair is expected to cover an area of over 55,000 square meters, bringing together more than 700 companies in the eyewear and related industry chains. It is expected to attract more than 20,000 domestic visitors and more than 2,000 overseas visitors to exchange ideas and showcase the latest products, technologies, and market trends in the eyewear industry.
Previous exhibitions have included an eye health zone, and this year’s exhibition will further enrich the content by adding a new product launch area and a brand area, shifting the focus from “looking at products” to “looking at trends and brands,” helping visitors grasp the industry’s development direction and market layout.
The new product launch area will showcase new eyewear products, new materials, and new technologies making their debut or being highlighted during the exhibition. It will cover categories such as optical frames, sunglasses, sports glasses, smart glasses, and accessories. Through thematic displays and concentrated presentations, it will quickly identify new industry trends and products.
During the exhibition, a stage will be set up for new product launches and displays, providing participating companies with diversified display spaces and supporting them to independently carry out activities such as new product launches, themed presentations, and product fashion shows according to their own needs, thereby enhancing the exposure of new products and on-site interaction.
The newly added “China Brands Going Global Showcase Gallery” features exhibitors from the WOF ASEAN International Optical Fair, showcasing a group of Chinese eyewear companies with deep international market presence, mature foreign trade systems, and strong brand awareness.
Leveraging the brand outreach and introduction opportunities presented by WOF | Bangkok, several international partner brands will be exhibiting at this year’s event. The brand area will prominently display brand image, core products, and latest collections, facilitating understanding of brand strategy, product positioning, and cooperation opportunities for visitors, and supporting channel connections and business exchanges.
The “Chinese Brands Going Global Showcase” is located in the corridor between Halls 1 and 2. The showcase features brand products in uniform display cases, paired with exclusive brand visual posters, creating a clear and intuitive brand display flow.
Compared to “traditional booths,” this “exhibition corridor”…
More focused: High-quality overseas brands are presented in a concentrated manner, saving selection time.
More clear: Unified display + brand visual reinforcement make style characteristics immediately apparent.
More trend-following: From product mix to presentation, intuitively understand the market paths of different brands.
Whether you are a foreign trade buyer, an e-commerce seller, or a distributor, if you are looking for stable suppliers, a product system that matches your channels, or new cooperation opportunities, it is often easier to make a judgment here.